# Mechanism × Phase × Failure-Mode Matrix — v0.2

Status: **working Bridge Object**  
Source: unified PA001–PA015 manifest.  
This matrix is descriptive and hypothesis-generating; it is not a risk-of-bias tool, causal model, or evidence ranking.

## Why this matrix exists

The 15-study manifest shows that the same digital component can mean different things depending on:

1. **phase** — acquisition, continuous treatment, maintenance, post-intervention follow-up;
2. **incremental mechanism** — what the digital layer adds beyond the comparator;
3. **exposure** — whether participants actually continue to use/read/wear it;
4. **descriptive failure/constraint state** — what is observed when durable incremental value weakens, disappears, or cannot be cleanly interpreted.

The matrix therefore asks:

> When a digital PA intervention does not show durable incremental value, **which implementation/exposure, outcome, comparator, or attribution state best describes the evidence?**

## Controlled failure-mode vocabulary

These are operational descriptive categories, not claims that a psychological or behavioral mechanism itself failed.

### F1 — No maintenance test
The study ends during active exposure, so durability after withdrawal cannot be assessed.

### F2 — Effect attenuation
An early between-group advantage weakens or disappears later.

### F3 — Comparator saturation
The control/active-comparator already contains self-monitoring, feedback or another strong behavioral backbone, leaving little incremental headroom.

### F4 — Burden / habituation
High frequency, repetition or automation may reduce attention to the intervention.

### F5 — Exposure uncertainty / attrition
Delivery is known, but continued reading/use/wear/data completeness is weak or uncertain.

### F6 — Maintenance add-on redundancy
Continuing an acquisition component during maintenance adds no measurable value beyond a simpler maintenance backbone.

### F7 — Preservation rather than gain
Success is better understood as prevention of decline rather than additional improvement.

### F8 — Behavior-outcome decoupling
Behavior changes without corresponding improvement in a downstream physiological/clinical outcome.

### F9 — Response/relevance heterogeneity
Average effects obscure meaningful differences by responder status, perceived usefulness or other treatment-response structure.

### F10 — Multi-component attribution ambiguity
The intervention works at package level but the active ingredient cannot be isolated.

---

## Matrix

| ID | Phase | Incremental mechanism | Adaptation | Main failure mode | Structural reading |
|---|---|---|---|---|---|
| PA001 | Active only | Goal-setting + points feedback | Fixed factorial | F1 / F10 | Good acquisition component test; no post-exposure durability evidence |
| PA002 | Continuous active | Tailored web intervention | Static tailoring | F2 | Early advantage disappears as active comparator catches up |
| PA003 | Active only | Adaptive goals | Dynamic algorithmic | F3 | Relative benefit despite absolute decline in both arms |
| PA004 | Active + post-follow-up | PAM + tailored advice | Static tailoring | F2 / F5 | No PA benefit at intervention end or later follow-up |
| PA005 | Active only | Automated multi-component support | Static tailoring | F1 / F10 | Package-level benefit, no post-intervention test |
| PA006 | Active only | SMS on top of Fitbit | Static timing preference | F4 | Heavy automated contact gives only transient benefit |
| PA007 | Continuous active | Targeted SMS | Static targeted | F2 / F7 | Apparent benefit is mainly less decline, then attenuates |
| PA008 | Continuous active | mHealth cardiac-rehab package | Static personalization | F8 | PA improves without peak-VO₂ advantage |
| PA009 | Active only | Social comparison added to personal feedback | Fixed | F3 | Added social layer does not beat an already active feedback comparator |
| PA010 | Acquisition → maintenance | Continued app diary/self-monitoring | Static tailored/graded | F6 / F5 | Continuing acquisition-era app support does not improve maintenance |
| PA011 | Multistage adaptive + follow-up | Response-triggered escalation | SMART | F9 / F10 | Adaptive sequence looks promising but component attribution is complex |
| PA012 | 18-month continuous | Training + peer support added to tracker/PAI | Static personalization | F2 / F5 | Extra layers produce only temporary separation; attrition is substantial |
| PA013 | Long-term continuous | JITAI coaching on top of step counter | JITAI | F9 / F5 / F3 | Average effect null; usefulness matters; exposure is uncertain |
| PA014 | Post-program maintenance | Tracker + professional support vs telephone counseling | Personalized support | F7 | Maintenance success appears as preserved behavior, not more gain |
| PA015 | 32-week continuous | Step/rank app on top of shared program | Static | F8 / F3 | PA benefit without extra weight loss; shared backbone limits attribution |

---

# Cross-era pattern 1 — The limiting evidence moved downstream

Earlier studies often show limitations because:
- the package is fixed;
- extra prompts lose effect;
- no post-intervention phase is tested.

Recent studies increasingly fail **after** technically sophisticated support is already in place:
- JITAI is delivered but not experienced as useful enough;
- extra online layers add little beyond an already strong tracker/app backbone;
- adaptive sequencing helps some responders but creates attribution complexity.

The frontier therefore moved from:

> Can digital delivery change behavior?

to:

> Can digital support remain incrementally useful after self-monitoring and feedback are already present?

---

# Cross-era pattern 2 — Null or attenuated maintenance findings arise from distinct states

A single label such as “did not maintain effect” hides structurally different observations:

### A. Attenuation
Early effect weakens with time.  
Examples: PA002, PA006, PA007, PA012.

### B. Redundant maintenance support
Continued digital exposure adds no value over a simpler maintenance condition.  
Example: PA010.

### C. Engagement/exposure decay
Participants stop reading, using, wearing, or providing usable data.  
Examples: PA006, PA010, PA012, PA013.

### D. Comparator saturation
The control already includes strong self-monitoring/feedback, reducing incremental headroom.  
Examples: PA003, PA009, PA013, PA015.

These states and signals should not be pooled conceptually.

---

# Cross-era pattern 3 — “More personalized” is too crude a descriptor

The 15 rows now distinguish:

1. fixed component assignment;
2. static tailoring;
3. dynamic algorithmic goal adaptation;
4. contextual JITAI;
5. response-adaptive SMART sequencing.

Those levels answer different behavioral questions.

The strongest unresolved question is therefore not:

> Is personalization effective?

It is:

> **Which form of adaptation changes a decision that still matters to the participant at that phase of behavior change?**

---

# Cross-era pattern 4 — Behavioral salience is a useful bridge construct

The matrix suggests a common pathway behind several apparently different failures:

```
support available
→ support noticed
→ support still relevant
→ support actionable now
→ action repeated
→ behavior preserved
```

Failure can occur between any two links.

This gives a more precise working definition:

## Behavioral salience
A digital mechanism remains behaviorally salient when it is still **noticed, relevant, actionable and connected to a meaningful behavioral decision** at the current phase.

This is a hypothesis-generating construct, not yet a validated measure.

---

# External expert-check questions generated by the matrix

These are better network-edge questions than “What do you think of our project?”

## Q1 — Maintenance architecture
When initial behavior change has already occurred, which components should be **withdrawn**, which should remain, and which should become adaptive?

## Q2 — Comparator saturation
When both groups already receive self-monitoring and feedback, what should count as a meaningful incremental digital mechanism?

## Q3 — Implementation/exposure vs incremental behavioral effect
Is our operational mapping of PA006, PA010, PA012 and PA013 onto implementation/exposure versus incremental behavioral-effect failure defensible, and are we using the most appropriate established terminology?

## Q4 — Preservation as outcome
For maintenance trials, should preventing decline be treated as a distinct success state rather than a weaker version of continued improvement?

## Q5 — Adaptive relevance
Is perceived usefulness best treated as an engagement construct, an effect modifier, or part of the intervention mechanism itself?

---

# Candidate second Bridge Object

A compact public derivative can be built from this matrix:

**Digital Physical-Activity Maintenance Failure Map v0.1**

Suggested structure:
- 15 study IDs;
- phase;
- incremental mechanism;
- engagement/exposure signal;
- maintenance outcome;
- primary failure mode;
- one-line interpretation.

Its purpose would be different from the original Micro Map:

- **Micro Map:** what mechanisms/intervention structures were used?
- **Failure Map:** where does durable incremental value break down?

Do not publish this second object yet. First obtain at least one real external researcher/method-expert response and use that response to decide whether the descriptive failure/constraint vocabulary is defensible.
