I am a Digital Health Researcher & Principal Investigator transitioning from industry to academia. I operate the SISFIT Living Lab, exploring how "Scaffolded Learning" within platform ecologies drives sustained behavior change.
Unlike traditional studies relying on recruitment, my research operates within an existing, self-sustaining digital ecosystem.
Active Subscribers
Longitudinal Cohort (Douyin/WeChat)Interaction Points
Comments, Shares, Retention DataInterventions
A/B Tested Content PiecesMy background bridges Educational Psychology and Digital Media.
As the founder of SISFIT, I hit a "Practitioner's Ceiling": I knew what content got views, but I lacked the rigorous evidence to prove why certain designs drove healthy behaviors while others caused anxiety.
My methodology combines Natural Language Processing (NLP) with Randomised Encouragement Trials (RET) to reverse-engineer the "Engagement vs. Health" paradox.
Research Focus:
> Scaffolded Health Learning
> Platform Ecologies
> Algorithmic Behavior Change
Developing and Testing a Scaffolded Health Learning Framework to Explain How Social Media Content Design (Style × Format) Within Platform Ecologies Supports Sustained Behaviour Change.